WRLDInc/wrld.one repository and is mirrored here for reference by partners, vendors, and clients. Any change to these tokens should be made in wrld.one first, then reflected here and in docs.json.
Colors
| Name | Hex | Role |
|---|---|---|
| Vivid Cerulean (Primary Blue) | #00adee | Primary brand color, primary actions |
| Explorer of the Galaxies | #3d1f78 | Accent / gradients |
| Opulent (Gold) | #d48c2f | Highlight / premium emphasis |
| Dark Navy | #182534 | Dark mode surfaces and text |
| Light | #fcfcfc | Light mode surfaces |
Typography
| Role | Family | Weights | Notes |
|---|---|---|---|
| Display | Montserrat | 700, 800 | Headlines, hero type |
| Body | Ubuntu | 400, 500, 700 | Default body; used across the docs site |
| Subheadings | Source Sans 3 | 400, 500, 600 | Eyebrows, captions, UI labels |
docs.json (fonts.family).
Logo
- Use the SVG source files in the repo’s
/logodirectory — do not re-export from screenshots. - Keep clearspace around the logo equal to the height of the “W” glyph on all sides.
- Use the light-mode logo on light backgrounds (
#fcfcfcand near-white) and the inverse logo on dark backgrounds (#182534and near-black). - Do not stretch, recolor, add drop shadows, or place the logo on low-contrast photography.
Voice and tone
- First-person plural (“we”) when speaking for WRLD, second-person (“you”) to the reader.
- Direct and confident, never flippant. Clients entrust us with business-critical systems — write like it.
- Prefer short sentences and concrete nouns. Avoid marketing filler and unnecessary qualifiers.
Design principles
- Clarity — information should be easy to find and understand.
- Consistency — maintain consistent patterns across products, docs, and marketing.
- Accessibility — respect contrast, motion, and keyboard-navigation requirements.
- Performance — prioritize fast, edge-delivered experiences.
Related
- Design Guidelines — the condensed token table used by contributors to this docs site.
- WRLD.one on GitHub — canonical source for brand tokens.