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The canonical WRLD brand guide lives in the WRLDInc/wrld.one repository and is mirrored here for reference by partners, vendors, and clients. Any change to these tokens should be made in wrld.one first, then reflected here and in docs.json.

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Colors

Gradients combining Vivid Cerulean and Explorer of the Galaxies are reserved for hero moments and primary marketing surfaces.

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Typography

The docs site body font is pinned to Ubuntu via docs.json (fonts.family).
  • Use the SVG source files in the repo’s /logo directory — do not re-export from screenshots.
  • Keep clearspace around the logo equal to the height of the “W” glyph on all sides.
  • Use the light-mode logo on light backgrounds (#fcfcfc and near-white) and the inverse logo on dark backgrounds (#182534 and near-black).
  • Do not stretch, recolor, add drop shadows, or place the logo on low-contrast photography.

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Voice and tone

  • First-person plural (“we”) when speaking for WRLD, second-person (“you”) to the reader.
  • Direct and confident, never flippant. Clients entrust us with business-critical systems — write like it.
  • Prefer short sentences and concrete nouns. Avoid marketing filler and unnecessary qualifiers.

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Design principles

  1. Clarity — information should be easy to find and understand.
  2. Consistency — maintain consistent patterns across products, docs, and marketing.
  3. Accessibility — respect contrast, motion, and keyboard-navigation requirements.
  4. Performance — prioritize fast, edge-delivered experiences.