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These are the brand tokens used by WRLD Tech Co. across help.wrld.tech, wrld.one, wrld.tech, and related properties. The canonical source is the WRLDInc/wrld.one repository — update there first if any token changes, then mirror here. For the full brand guide (logo usage, spacing, voice), see Brand Guide.

Color palette

TokenHexUsage
Primary Blue#00adeePrimary action color (Vivid Cerulean)
Purple#3d1f78Accent / gradient (Explorer of the Galaxies)
Gold#d48c2fHighlight (Opulent)
Dark Navy#182534Dark mode surfaces and text
Light#fcfcfcLight mode surfaces
The docs site itself currently uses a blue accent defined in docs.json (colors.primary, colors.light, colors.dark) that complements the WRLD primary palette above.

Typography

RoleFamilyWeights
DisplayMontserrat700, 800
BodyUbuntu400, 500, 700
SubheadingsSource Sans 3400, 500, 600
The docs site body font is set in docs.json (fonts.family) and matches the WRLD body font.

Logo usage

WRLD logos live in the /logo directory and ship in light and dark SVG variants. Always use the SVG source; do not re-export or recolor logos ad hoc. Logo URLs for the docs site are configured in docs.json under logo.light and logo.dark.

Design principles

  1. Clarity — information should be easy to find and understand.
  2. Consistency — maintain consistent patterns across products, docs, and marketing.
  3. Accessibility — design for all users; respect reduced-motion and contrast requirements.
  4. Performance — prioritize fast, responsive experiences; prefer static content and edge delivery.