> ## Documentation Index
> Fetch the complete documentation index at: https://help.wrld.tech/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Guide

> WRLD Tech Co. brand identity, colors, typography, and logo usage

The canonical WRLD brand guide lives in the [`WRLDInc/wrld.one`](https://github.com/WRLDInc/wrld.one) repository and is mirrored here for reference by partners, vendors, and clients. Any change to these tokens should be made in `wrld.one` first, then reflected here and in [`docs.json`](https://github.com/WRLDInc/docs/blob/main/docs.json).

## Colors

| Name                          | Hex       | Role                                 |
| ----------------------------- | --------- | ------------------------------------ |
| Vivid Cerulean (Primary Blue) | `#00adee` | Primary brand color, primary actions |
| Explorer of the Galaxies      | `#3d1f78` | Accent / gradients                   |
| Opulent (Gold)                | `#d48c2f` | Highlight / premium emphasis         |
| Dark Navy                     | `#182534` | Dark mode surfaces and text          |
| Light                         | `#fcfcfc` | Light mode surfaces                  |

Gradients combining Vivid Cerulean and Explorer of the Galaxies are reserved for hero moments and primary marketing surfaces.

## Typography

| Role        | Family        | Weights       | Notes                                   |
| ----------- | ------------- | ------------- | --------------------------------------- |
| Display     | Montserrat    | 700, 800      | Headlines, hero type                    |
| Body        | Ubuntu        | 400, 500, 700 | Default body; used across the docs site |
| Subheadings | Source Sans 3 | 400, 500, 600 | Eyebrows, captions, UI labels           |

The docs site body font is pinned to Ubuntu via `docs.json` (`fonts.family`).

## Logo

* Use the SVG source files in the repo's `/logo` directory — do not re-export from screenshots.
* Keep clearspace around the logo equal to the height of the "W" glyph on all sides.
* Use the light-mode logo on light backgrounds (`#fcfcfc` and near-white) and the inverse logo on dark backgrounds (`#182534` and near-black).
* Do not stretch, recolor, add drop shadows, or place the logo on low-contrast photography.

## Voice and tone

* First-person plural ("we") when speaking for WRLD, second-person ("you") to the reader.
* Direct and confident, never flippant. Clients entrust us with business-critical systems — write like it.
* Prefer short sentences and concrete nouns. Avoid marketing filler and unnecessary qualifiers.

## Design principles

1. **Clarity** — information should be easy to find and understand.
2. **Consistency** — maintain consistent patterns across products, docs, and marketing.
3. **Accessibility** — respect contrast, motion, and keyboard-navigation requirements.
4. **Performance** — prioritize fast, edge-delivered experiences.

## Related

* [Design Guidelines](/design) — the condensed token table used by contributors to this docs site.
* [WRLD.one on GitHub](https://github.com/WRLDInc/wrld.one) — canonical source for brand tokens.